CCR Companhia de Concessões Rodoviárias SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1334

SWOT Analysis of CCR Companhia de Concessões Rodoviárias with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CCR Companhia de Concessões Rodoviárias


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Parent Company

CCR - Companhia de Concessões Rodoviárias




Transportation and Logistics

Tagline/ Slogan



Among the largest private conglomerates in Latin America's infrastructure and, in terms revenue, is a national leader in the industry



Business which requires Transportation and logistics services

Target Group

Businesses which requires services like highway concessions, vehicle inspection, data transmission, passenger rail and electronic payment


One of the largest concession of infrastructure in Latin America

SWOT Analysis


1. Responsible for approximately 2,500 kilometers of highways within the Brazil and employs around 10000 people
2. One of the most award-winning and recognized companies of the domestic capital market
3. Constant use of best practices of corporate governance
4. Alliances with other businesses will help to bring in new customers and make business more effective


1. Increasing debt burden is a concern
2. Heavily dependent on various government contracts to generate revenues


1. Consolidate and maximize economies of scale and operational efficiencies
2. Expand their operations to other activities related to the core investment
3. Possibility of investment in large infrastructure projects


1. Tax increases placing additional financial burdens
2. Price wars between competitors, price cuts and so on could damage profits
3. A slow economy or financial slowdown could have a major impact on business and profits



1. Ecorodovias
2. OHL Brasil

The table above concludes the CCR Companhia de Concessões Rodoviárias SWOT analysis along with its marketing and brand parameters.


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