SWOT Analysis of East Japan Railway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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East Japan Railway |
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Parent Company |
East Japan railway Company |
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Category |
Railroads |
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Sector |
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Tagline/ Slogan |
- |
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USP |
Strong operating base |
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East Japan Railway STP |
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Segment |
Business which requires transportation and logistics services |
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Target Group |
Businesses which requires, freight services, passenger railways, bus transportation and other related services |
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Positioning |
The largest passenger railway company in the world |
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East Japan Railway SWOT Analysis |
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Strengths |
1. The Transportation business with its strong operating base is expected to continue generating a stable cash flow |
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Weaknesses |
1. Decreasing operating income, return on equity and assets 2. Completely dependent on Japan for business, need to look for investment in other countries |
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Opportunities |
1. Intensifying regional railway lines and interregional communications |
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Threats |
1. Natural calamities like earthquakes, floods can disrupt the infrastructure |
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East Japan Railway Competition |
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Competitors |
1. Keihin Electric Express Railway Co. Ltd |
The brandguide table above concludes the East Japan Railway SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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