East Japan Railway SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of East Japan Railway analyses the brand/company with its strengths, weaknesses, opportunities & threats. In East Japan Railway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like East Japan Railway to benchmark its business & performance as compared to the competitors and industry. East Japan Railway is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top East Japan Railway competitors and includes East Japan Railway target market, segmentation, positioning & Unique Selling Proposition (USP).

East Japan Railway SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
East Japan Railway Brand Analysis
Parent Company

East Japan railway Company




Transport and Logistics

Tagline/ Slogan



Strong operating base

East Japan Railway STP
East Japan Railway Segmentation

Business which requires transportation and logistics services

East Japan Railway Target Market

Businesses which requires, freight services, passenger railways, bus transportation and other related services

East Japan Railway Positioning

The largest passenger railway company in the world

East Japan Railway SWOT Analysis
East Japan Railway Strengths

Below are the Strengths in the SWOT Analysis of East Japan Railway:

1. The Transportation business with its strong operating base is expected to continue generating a stable cash flow
2. The largest passenger railway company in the world with approximately 62000 employees
3. Improving debt to equity ratio
4. About 17 million passengers travel a network of 70 train lines stretching  7,500 operating kilometers on daily basis

East Japan Railway Weaknesses

Here are the weaknesses in the East Japan Railway SWOT Analysis:

1. Decreasing operating income, return on equity and assets

2. Completely dependent on Japan for business, need to look for investment in other countries

East Japan Railway Opportunities

Following are the Opportunities in East Japan Railway SWOT Analysis:

1. Intensifying regional railway lines and interregional communications
2. Advancing research and development aggressively
3. Expanding the Shinkansen (bullet train) network and increasing earnings from railway operations

East Japan Railway Threats

The threats in the SWOT Analysis of East Japan Railway are as mentioned:

1. Natural calamities like earthquakes, floods can disrupt the infrastructure
2. Legal, political and environmental issues
3. Slowdown in economy

East Japan Railway Competition

Below are the top 3 East Japan Railway competitors:

1. Keihin Electric Express Railway Co. Ltd
2. Keio Corporation
3. Keisei Electric Railway Co. Ltd

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to East Japan Railway. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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