East Japan Railway SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 2460

SWOT Analysis of East Japan Railway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

East Japan Railway

Parent Company

East Japan railway Company




Transport and Logistics

Tagline/ Slogan



Strong operating base

East Japan Railway STP


Business which requires transportation and logistics services

Target Group

Businesses which requires, freight services, passenger railways, bus transportation and other related services


The largest passenger railway company in the world

East Japan Railway SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of East Japan Railway :

1. The Transportation business with its strong operating base is expected to continue generating a stable cash flow
2. The largest passenger railway company in the world with approximately 62000 employees
3. Improving debt to equity ratio
4. About 17 million passengers travel a network of 70 train lines stretching  7,500 operating kilometers on daily basis


1. Decreasing operating income, return on equity and assets

2. Completely dependent on Japan for business, need to look for investment in other countries


1. Intensifying regional railway lines and interregional communications
2. Advancing research and development aggressively
3. Expanding the Shinkansen (bullet train) network and increasing earnings from railway operations


1. Natural calamities like earthquakes, floods can disrupt the infrastructure
2. Legal, political and environmental issues
3. Slowdown in economy

East Japan Railway Competition


Below are the 3 main East Japan Railway competitors :

1. Keihin Electric Express Railway Co. Ltd
2. Keio Corporation
3. Keisei Electric Railway Co. Ltd

The brandguide table above concludes the East Japan Railway SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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