East Japan Railway SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 2737

SWOT analysis of East Japan Railway analyses the brand/company with its strengths, weaknesses, opportunities & threats. East Japan Railway is one of the leading brands in the transport and logistics sector. The table below also lists the top East Japan Railway competitors and elaborates East Japan Railway segmentation, targeting, positioning & USP.

East Japan Railway

Parent Company

East Japan railway Company

Category

Railroads

Sector

Transport and Logistics

Tagline/ Slogan

-

USP

Strong operating base

East Japan Railway STP

Segment

Business which requires transportation and logistics services

Target Group

Businesses which requires, freight services, passenger railways, bus transportation and other related services

Positioning

The largest passenger railway company in the world

East Japan Railway SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of East Japan Railway. Strengths are:

1. The Transportation business with its strong operating base is expected to continue generating a stable cash flow
2. The largest passenger railway company in the world with approximately 62000 employees
3. Improving debt to equity ratio
4. About 17 million passengers travel a network of 70 train lines stretching  7,500 operating kilometers on daily basis

Weaknesses

Here are the weaknesses in the East Japan Railway SWOT Analysis:

1. Decreasing operating income, return on equity and assets

2. Completely dependent on Japan for business, need to look for investment in other countries

Opportunities

Following are the Opportunities in East Japan Railway SWOT Analysis:

1. Intensifying regional railway lines and interregional communications
2. Advancing research and development aggressively
3. Expanding the Shinkansen (bullet train) network and increasing earnings from railway operations

Threats

The threats in the SWOT Analysis of East Japan Railway are as mentioned:

1. Natural calamities like earthquakes, floods can disrupt the infrastructure
2. Legal, political and environmental issues
3. Slowdown in economy

East Japan Railway Competition

Competitors

Below are the top 3 East Japan Railway competitors:

1. Keihin Electric Express Railway Co. Ltd
2. Keio Corporation
3. Keisei Electric Railway Co. Ltd


The brandguide table above concludes the East Japan Railway SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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