East Japan Railway SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

East Japan railway Company

Railroads

Transport and Logistics

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Strong operating base

Business which requires transportation and logistics services

Businesses which requires, freight services, passenger railways, bus transportation and other related services

The largest passenger railway company in the world

Below are the Strengths in the SWOT Analysis of East Japan Railway:

1. The Transportation business with its strong operating base is expected to continue generating a stable cash flow
2. The largest passenger railway company in the world with approximately 62000 employees
3. Improving debt to equity ratio
4. About 17 million passengers travel a network of 70 train lines stretching  7,500 operating kilometers on daily basis

Here are the weaknesses in the East Japan Railway SWOT Analysis:

1. Decreasing operating income, return on equity and assets

2. Completely dependent on Japan for business, need to look for investment in other countries

Following are the Opportunities in East Japan Railway SWOT Analysis:

1. Intensifying regional railway lines and interregional communications
2. Advancing research and development aggressively
3. Expanding the Shinkansen (bullet train) network and increasing earnings from railway operations

The threats in the SWOT Analysis of East Japan Railway are as mentioned:

1. Natural calamities like earthquakes, floods can disrupt the infrastructure
2. Legal, political and environmental issues
3. Slowdown in economy

Below are the top 3 East Japan Railway competitors:

1. Keihin Electric Express Railway Co. Ltd
2. Keio Corporation
3. Keisei Electric Railway Co. Ltd