Neptune Orient Lines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Neptune Orient Lines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Neptune Orient Lines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Neptune Orient Lines to benchmark its business & performance as compared to the competitors and industry. As of 2020, Neptune Orient Lines is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Neptune Orient Lines competitors and includes Neptune Orient Lines target market, segmentation, positioning & Unique Selling Proposition (USP).

Neptune Orient Lines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Neptune Orient Lines Brand Analysis
Parent Company

Neptune Orient Lines Limited

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

A world leader in global transportation and logistics services

USP

Largest shipping and transportation company listed on the Singapore Exchange

Neptune Orient Lines STP
Neptune Orient Lines Segmentation

Business which require transportation and logistics services

Neptune Orient Lines Target Market

Businesses which require shipping, terminal services,  largest shipping and transportation company listed on the Singapore Exchange

Neptune Orient Lines Positioning

One of the world's largest container shipping and logistics companies

Neptune Orient Lines SWOT Analysis
Neptune Orient Lines Strengths

Below are the Strengths in the SWOT Analysis of Neptune Orient Lines:

1. Over 11,000 staff across 330+ offices in over 110 countries
2. Volume of over 2 million forty-foot equivalent units (FEU) is transported worldwide every year
3. Delivers quality services through key brands APL and APL logistics
4. Superior technology for better customer experiences and service excellence in supply chain management

Neptune Orient Lines Weaknesses

Here are the weaknesses in the Neptune Orient Lines SWOT Analysis:

1. Limited of diversity in services provided
2. Less visibility and recall compared to its global competitors

Neptune Orient Lines Opportunities

Following are the Opportunities in Neptune Orient Lines SWOT Analysis:

1. Could benefit from Governmental support in the form of grants, allowances, training as government is major stakeholder
2. Enter a niche market, gain leading position and therefore boost financial performance
3. Takeover and merger opportunities could be explored for and used to acquire new customers, new resources and enter new markets

Neptune Orient Lines Threats

The threats in the SWOT Analysis of Neptune Orient Lines are as mentioned:

1. Slowdown in global economy could hamper its growth
2. Intense competition to gain market share
3. Foreign exchange rates affecting exports/imports

Neptune Orient Lines Competition
Competitors

Below are the top 3 Neptune Orient Lines competitors:

1. C.H. Robinson Worldwide
2. CMA CGM
3. A.P. Moller-Maersk


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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