Neptune Orient Lines SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3761

SWOT Analysis of Neptune Orient Lines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Neptune Orient Lines

Parent Company

Neptune Orient Lines Limited




Transportation and Logistics

Tagline/ Slogan

A world leader in global transportation and logistics services


Largest shipping and transportation company listed on the Singapore Exchange



Business which require transportation and logistics services

Target Group

Businesses which require shipping, terminal services,  largest shipping and transportation company listed on the Singapore Exchange


One of the world's largest container shipping and logistics companies

SWOT Analysis


1. Over 11,000 staff across 330+ offices in over 110 countries
2. Volume of over 2 million forty-foot equivalent units (FEU) is transported worldwide every year
3. Delivers quality services through key brands APL and APL logistics
4. Superior technology for better customer experiences and service excellence in supply chain management


1. Limited of diversity in services provided
2. Less visibility and recall compared to its global competitors


1. Could benefit from Governmental support in the form of grants, allowances, training as government is major stakeholder
2. Enter a niche market, gain leading position and therefore boost financial performance
3. Takeover and merger opportunities could be explored for and used to acquire new customers, new resources and enter new markets


1. Slowdown in global economy could hamper its growth
2. Intense competition to gain market share
3. Foreign exchange rates affecting exports/imports



1. C.H. Robinson Worldwide
3. A.P. Moller-Maersk

The table above concludes the Neptune Orient Lines SWOT analysis along with its marketing and brand parameters.


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