Neptune Orient Lines SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Neptune Orient Lines SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Neptune Orient Lines, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Neptune Orient Lines to benchmark its business & performance as compared to the competitors, and make strategic improvements. Neptune Orient Lines is one of the leading brands in the transport and logistics sector.

The article below lists the Neptune Orient Lines SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Neptune Orient Lines SWOT Analysis:

SWOT Analysis of Neptune Orient Lines

For Neptune Orient Lines, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Neptune Orient Lines Strengths

The strengths of Neptune Orient Lines looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Neptune Orient Lines :

1. Over 11,000 staff across 330+ offices in over 110 countries
2. Volume of over 2 million forty-foot equivalent units (FEU) is transported worldwide every year
3. Delivers quality services through key brands APL and APL logistics
4. Superior technology for better customer experiences and service excellence in supply chain management

Neptune Orient Lines Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Neptune Orient Lines SWOT Analysis:

1. Limited of diversity in services provided
2. Less visibility and recall compared to its global competitors

Neptune Orient Lines Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Neptune Orient Lines SWOT Analysis:

1. Could benefit from Governmental support in the form of grants, allowances, training as government is major stakeholder
2. Enter a niche market, gain leading position and therefore boost financial performance
3. Takeover and merger opportunities could be explored for and used to acquire new customers, new resources and enter new markets

Neptune Orient Lines Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Neptune Orient Lines are as mentioned:

1. Slowdown in global economy could hamper its growth
2. Intense competition to gain market share
3. Foreign exchange rates affecting exports/imports

Neptune Orient Lines Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Neptune Orient Lines:

1. C.H. Robinson Worldwide
3. A.P. Moller-Maersk

Hence this concludes the Neptune Orient Lines SWOT analysis.

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About Neptune Orient Lines

Neptune Orient Lines Overview
Parent Company

Neptune Orient Lines Limited




Transport and Logistics

Tagline/ Slogan

A world leader in global transportation and logistics services


Largest shipping and transportation company listed on the Singapore Exchange

Neptune Orient Lines STP

Business which require transportation and logistics services

Target Market

Businesses which require shipping, terminal services,  largest shipping and transportation company listed on the Singapore Exchange


One of the world's largest container shipping and logistics companies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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