Daqin Railway SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 1523

SWOT Analysis of Daqin Railway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daqin Railway

Parent Company

Daqin Railway Co. Ltd.




Transport and Logistics

Tagline/ Slogan



It carries more coal than any other railway line in China and the world

Daqin Railway STP


Business which requires transportation and logistics services

Target Group

Businesses which requires transportation services for coal, coke, iron ores and passengers


Company that play important role in the protection of national energy security and  promote the coordinated development of regional economy

Daqin Railway SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Daqin Railway :

1. Rail network of 7500+ km and more than 40,000 employees
2. Freight trains operating on the Daqin Line can carry up to 20,000 metric tons, the largest carrying capacity in China
3. Technological upgrades in locomotive models

4. Strong financial position and good brand reputation


1. Limited service lines and over dependent on coal transportation
2. Limited customer base hindering the growth


1. Can benefit from Governmental support, in the form of grants, allowances
2. Reaching out into other markets
3. Expanding the service lines could help them to raise their sales


1. Government rules and regulations
2. Rising costs which are eating into profits
3. A slow economy or financial slowdown could have a major impact on business and profits

Daqin Railway Competition


Below are the 3 main Daqin Railway competitors :

1. China Railway Tielong Container
2. Chinese Eastern Railway
3. Guangshen Railway Company Limited

The brandguide table above concludes the Daqin Railway SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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