Daqin Railway SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 1461
Advertisements

SWOT Analysis of Daqin Railway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daqin Railway

Parent Company

Daqin Railway Co. Ltd.

Category

Railroads

Sector

Transport and Logistics

Tagline/ Slogan

-

USP

It carries more coal than any other railway line in China and the world

Daqin Railway STP

Segment

Business which requires transportation and logistics services

Target Group

Businesses which requires transportation services for coal, coke, iron ores and passengers

Positioning

Company that play important role in the protection of national energy security and  promote the coordinated development of regional economy

Daqin Railway SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Daqin Railway :

1. Rail network of 7500+ km and more than 40,000 employees
2. Freight trains operating on the Daqin Line can carry up to 20,000 metric tons, the largest carrying capacity in China
3. Technological upgrades in locomotive models

4. Strong financial position and good brand reputation

Weaknesses

1. Limited service lines and over dependent on coal transportation
2. Limited customer base hindering the growth

Opportunities

1. Can benefit from Governmental support, in the form of grants, allowances
2. Reaching out into other markets
3. Expanding the service lines could help them to raise their sales

Threats

1. Government rules and regulations
2. Rising costs which are eating into profits
3. A slow economy or financial slowdown could have a major impact on business and profits

Daqin Railway Competition

Competitors

Below are the 3 main Daqin Railway competitors :

1. China Railway Tielong Container
2. Chinese Eastern Railway
3. Guangshen Railway Company Limited


The brandguide table above concludes the Daqin Railway SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Daqin Railway. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin