Hankyu Hanshin SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1119

SWOT Analysis of Hankyu Hanshin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hankyu Hanshin

Parent Company

Hankyu Hanshin Holdings




Transportation and Logistics

Tagline/ Slogan

Creating value for our network area


One of the Japan’s leading private railway operators



Customers which requires transportation and logistics services

Target Group

Customers which requires urban transportation, real estate, entertainment and retailing services


The company by delivering to customers, creating satisfaction and making positive contribution to society over the past 100 years

SWOT Analysis


1. Areas served by stations have relatively high population density
2. Ability to create value along areas served by its stations
3. Strong brand value
4. Network serves 1,950,000 people every weekday with track length of nearly 150 km


1. High interest bearing debt and Decreasing operating income is a concern
3. Decreasing return on assets


1. Advancing research and development aggressively
2. Intensifying regional railway lines and interregional communications
3. Pursuing the development of a safe, reliable railway by establishing a higher level of safety


1. Natural calamities like earthquake, flood etc.
2. Global financial crisis
3. Shrinking population because of declining birthrate



1. Kintetsu Corporation
2. Isetan Mitsukoshi Holdings Ltd.
3. Central Japan Railway Company

The table above concludes the Hankyu Hanshin SWOT analysis along with its marketing and brand parameters.


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