Kawasaki Kisen Kaisha SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1254

SWOT Analysis of Kawasaki Kisen Kaisha with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kawasaki Kisen Kaisha

Parent Company

Kawasaki Kisen Kaisha




Transportation and Logistics

Tagline/ Slogan

Streaming towards higher values


Strong global intermodal transportation network



Business which requires transportation and logistics services

Target Group

Businesses which requires containership services; dry bulk carrier services comprising the transportation of raw materials, such as coal, iron ore, grains, woodchip, and pulp; car carrier services; energy transportation and tanker services


A company which has the ability to service the world with integrated logistical services on a global scale

SWOT Analysis


1.One of the largest container transportation and shipping company in the world
2. Includes 26 domestic and nearly 300 overseas consolidated subsidiaries with approximately 8000 employees
3. Number of long term iron ore transportation contracts with leading steelmakers all over the world
4. 575+ vessels operating in North America, Europe and Asia


1. Huge financial losses over the years
2. Occurrence of serious marine incidents like oil spill
3. Increasing operating costs is a concern


1. Strategic investment in response to structural market changes and growth in demand
2. Enter a niche market, gain leading position and therefore boost financial performance
3. Takeover and merger opportunities could be explored for and used to acquire new customers, new resources and enter new markets


1. Currency rates and interest rate fluctuations
2. Fuel oil price fluctuations
3. Business partners failure to perform contract



1. A.P. Møller - Mærsk A/S
2. B+H Ocean Carriers Ltd.
3. China Ocean Shipping (Group) Company

The table above concludes the Kawasaki Kisen Kaisha SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Kawasaki Kisen Kaisha. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: