Kawasaki Kisen Kaisha SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 1805

SWOT analysis of Kawasaki Kisen Kaisha analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kawasaki Kisen Kaisha SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kawasaki Kisen Kaisha to benchmark its business & performance as compared to the competitors and industry. Kawasaki Kisen Kaisha is one of the leading brands in the transport and logistics sector. The table below also lists the top Kawasaki Kisen Kaisha competitors and elaborates Kawasaki Kisen Kaisha market segmentation, target group, positioning & Unique Selling Proposition (USP).

Kawasaki Kisen Kaisha SWOT, Competitors, Marketing STP & Brand analysis Table
Kawasaki Kisen Kaisha Brand Analysis
Parent Company

Kawasaki Kisen Kaisha

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

Streaming towards higher values

USP

Strong global intermodal transportation network

Kawasaki Kisen Kaisha STP
Segment

Business which requires transportation and logistics services

Target Group

Businesses which requires containership services; dry bulk carrier services comprising the transportation of raw materials, such as coal, iron ore, grains, woodchip, and pulp; car carrier services; energy transportation and tanker services

Positioning

A company which has the ability to service the world with integrated logistical services on a global scale

Kawasaki Kisen Kaisha SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kawasaki Kisen Kaisha. Strengths are:

1.One of the largest container transportation and shipping company in the world
2. Includes 26 domestic and nearly 300 overseas consolidated subsidiaries with approximately 8000 employees
3. Number of long term iron ore transportation contracts with leading steelmakers all over the world
4. 575+ vessels operating in North America, Europe and Asia

Weaknesses

Here are the weaknesses in the Kawasaki Kisen Kaisha SWOT Analysis:

1. Huge financial losses over the years
2. Occurrence of serious marine incidents like oil spill
3. Increasing operating costs is a concern

Opportunities

Following are the Opportunities in Kawasaki Kisen Kaisha SWOT Analysis:

1. Strategic investment in response to structural market changes and growth in demand
2. Enter a niche market, gain leading position and therefore boost financial performance
3. Takeover and merger opportunities could be explored for and used to acquire new customers, new resources and enter new markets

Threats

The threats in the SWOT Analysis of Kawasaki Kisen Kaisha are as mentioned:

1. Currency rates and interest rate fluctuations
2. Fuel oil price fluctuations
3. Business partners failure to perform contract

Kawasaki Kisen Kaisha Competition
Competitors

Below are the top 3 Kawasaki Kisen Kaisha competitors:

1. A.P. Møller - Mærsk A/S
2. B+H Ocean Carriers Ltd.
3. China Ocean Shipping (Group) Company

The brandguide table above concludes the Kawasaki Kisen Kaisha SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kawasaki Kisen Kaisha. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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