Tobu Railway SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 1428

SWOT analysis of Tobu Railway analyses the brand/company with its strengths, weaknesses, opportunities & threats. Tobu Railway is one of the leading brands in the transport and logistics sector. The table below also lists the top Tobu Railway competitors and elaborates Tobu Railway segmentation, targeting, positioning & USP.

Tobu Railway

Parent Company

Tobu Group




Transport and Logistics

Tagline/ Slogan



Offering a wide range of services on the largest private rail system in the Kanto region

Tobu Railway STP


Customers which requires transportation and logistics services

Target Group

Customers which requires services like rail, road transportation (bus/taxi), real estate, and retail


offer high value-added products and services to meet the needs of customers along the railway lines

Tobu Railway SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tobu Railway. Strengths are:

1. Rail services to many tourist spots
2. With 450+ kilometers of operating track, Tobu is Kanto's largest private railway and is used by commuters, students, business travelers, and tourists
3. Competitive advantage because of low fare prices compared to competitors
4. Company manages 200 stations, and its average daily passenger count is nearly 2.5 million

5. It has nearly 5000 employees and Strong financial position and good brand reputation


Here are the weaknesses in the Tobu Railway SWOT Analysis:

1. Dependence on other agencies for power supply impacting operations
2. Possibility of divulgence of confidential information about customers which could impact trustworthiness and in the end business performance


Following are the Opportunities in Tobu Railway SWOT Analysis:

1. Revitalize the entire region along the Tobu Railway lines
2. Expansion of rail network to reach to more customers
3. Focusing on improvement of current services to increase customer satisfaction


The threats in the SWOT Analysis of Tobu Railway are as mentioned:

1. Change in the legal system and the revision of fares could have an impact on the business performance of the Company
2. Adverse demographic trends like declining birthrate
3. Interest rate fluctuations and natural disasters

Tobu Railway Competition


Below are the top 3 Tobu Railway competitors:

1. Kintetsu
2. Central Japan Railway Company
3. East Japan Railway Company

The brandguide table above concludes the Tobu Railway SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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