PLUS Expressways Berhad SWOT Analysis, Competitors & USP

SWOT analysis of PLUS Expressways Berhad analyses the brand by its strengths, weaknesses, opportunities & threats. In PLUS Expressways Berhad SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PLUS Expressways Berhad to benchmark its business & performance as compared to the competitors. PLUS Expressways Berhad is one of the leading brands in the transport and logistics sector.

The article below lists the PLUS Expressways Berhad SWOT (Strengths, Weaknesses, Opportunities, Threats), top PLUS Expressways Berhad competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About PLUS Expressways Berhad

PLUS Expressways Berhad Overview
Parent Company	UEM Group
Category	Transportation
Sector	Transport and Logistics
Tagline/ Slogan	-
USP	Market leader in highway concessions in Malaysia
PLUS Expressways Berhad STP
Segmentation	Customers which requires transportation and logistics services
Target Market	Toll concessions business in Malaysia and related operation, maintenance and certain ancillary facilities along the expressways
Positioning	world-class expressway operator

SWOT Analysis of PLUS Expressways Berhad

For PLUS Expressways Berhad, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the PLUS Expressways Berhad SWOT Analysis:

PLUS Expressways Berhad Strengths

The strengths of PLUS Expressways Berhad looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of PLUS Expressways Berhad :

1. Largest listed toll expressway operator in Asia and the eighth largest in the world
2. Customer friendly services like rest areas, 24X7 vehicle repair service
3. Maintains more than 950 km of expressways that connect the major cities along the west coast of peninsular Malaysia
4. Strong financial performance over the years

PLUS Expressways Berhad Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the PLUS Expressways Berhad SWOT Analysis:

1. Increasing debt burden is a concern
2. Lack of business alliances
3. Lack of international operations

PLUS Expressways Berhad Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in PLUS Expressways Berhad SWOT Analysis:

1. Network expansion and acquisition
2. Improving traffic management
3. Enhancing operational efficiency by making use of technology

PLUS Expressways Berhad Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of PLUS Expressways Berhad are as mentioned:

1. Rising oil prices may decrease total traffic volume
2. Fluctuating interest rates
3. Economic slowdown may hamper commercial traffic volume

PLUS Expressways Berhad Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of PLUS Expressways Berhad:

1. Hopewell Highway Infrastructure Peer Group
2. CCR SA
3. Atlantia SpA

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to PLUS Expressways Berhad. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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