SWOT Analysis of PLUS Expressways Berhad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
PLUS Expressways Berhad |
|
Parent Company |
UEM Group |
Category |
Transportation |
Sector |
|
Tagline/ Slogan |
- |
USP |
Market leader in highway concessions in Malaysia |
PLUS Expressways Berhad STP |
|
Segment |
Customers which requires transportation and logistics services |
Target Group |
Toll concessions business in Malaysia and related operation, maintenance and certain ancillary facilities along the expressways |
Positioning |
world-class expressway operator |
PLUS Expressways Berhad SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PLUS Expressways Berhad : 1. Largest listed toll expressway operator in Asia and the eighth largest in the world |
Weaknesses |
1. Increasing debt burden is a concern |
Opportunities |
1. Network expansion and acquisition |
Threats |
1. Rising oil prices may decrease total traffic volume |
PLUS Expressways Berhad Competition |
|
Competitors |
Below are the 3 main PLUS Expressways Berhad competitors : 1. Hopewell Highway Infrastructure Peer Group |
The brandguide table above concludes the PLUS Expressways Berhad SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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