PLUS Expressways Berhad SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 3250

SWOT Analysis of PLUS Expressways Berhad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PLUS Expressways Berhad

Parent Company

UEM Group




Transport and Logistics

Tagline/ Slogan



Market leader in highway concessions in Malaysia

PLUS Expressways Berhad STP


Customers which requires transportation and logistics services

Target Group

Toll concessions business in Malaysia and related operation, maintenance and certain ancillary facilities along the expressways


world-class expressway operator

PLUS Expressways Berhad SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PLUS Expressways Berhad :

1. Largest listed toll expressway operator in Asia and the eighth largest in the world
2. Customer friendly services like rest areas, 24X7 vehicle repair service
3. Maintains more than 950 km of expressways that connect the major cities along the west coast of peninsular Malaysia
4. Strong financial performance over the years


1. Increasing debt burden is a concern
2. Lack of business alliances
3. Lack of international operations


1. Network expansion and acquisition
2. Improving traffic management
3. Enhancing operational efficiency by making use of technology


1. Rising oil prices may decrease total traffic volume
2. Fluctuating interest rates
3. Economic slowdown may hamper commercial traffic volume

PLUS Expressways Berhad Competition


Below are the 3 main PLUS Expressways Berhad competitors :

1. Hopewell Highway Infrastructure Peer Group
3. Atlantia SpA

The brandguide table above concludes the PLUS Expressways Berhad SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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