PLUS Expressways Berhad SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 3030
Advertisements

SWOT Analysis of PLUS Expressways Berhad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PLUS Expressways Berhad

Parent Company

UEM Group

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

-

USP

Market leader in highway concessions in Malaysia

PLUS Expressways Berhad STP

Segment

Customers which requires transportation and logistics services

Target Group

Toll concessions business in Malaysia and related operation, maintenance and certain ancillary facilities along the expressways

Positioning

world-class expressway operator

PLUS Expressways Berhad SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PLUS Expressways Berhad :

1. Largest listed toll expressway operator in Asia and the eighth largest in the world
2. Customer friendly services like rest areas, 24X7 vehicle repair service
3. Maintains more than 950 km of expressways that connect the major cities along the west coast of peninsular Malaysia
4. Strong financial performance over the years

Weaknesses

1. Increasing debt burden is a concern
2. Lack of business alliances
3. Lack of international operations

Opportunities

1. Network expansion and acquisition
2. Improving traffic management
3. Enhancing operational efficiency by making use of technology

Threats

1. Rising oil prices may decrease total traffic volume
2. Fluctuating interest rates
3. Economic slowdown may hamper commercial traffic volume

PLUS Expressways Berhad Competition

Competitors

Below are the 3 main PLUS Expressways Berhad competitors :

1. Hopewell Highway Infrastructure Peer Group
2. CCR SA
3. Atlantia SpA


The brandguide table above concludes the PLUS Expressways Berhad SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to PLUS Expressways Berhad. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin