PLUS Expressways Berhad SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of PLUS Expressways Berhad analyses the brand/company with its strengths, weaknesses, opportunities & threats. In PLUS Expressways Berhad SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PLUS Expressways Berhad to benchmark its business & performance as compared to the competitors and industry. PLUS Expressways Berhad is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top PLUS Expressways Berhad competitors and includes PLUS Expressways Berhad target market, segmentation, positioning & Unique Selling Proposition (USP).

PLUS Expressways Berhad SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
PLUS Expressways Berhad Brand Analysis
Parent Company

UEM Group




Transport and Logistics

Tagline/ Slogan



Market leader in highway concessions in Malaysia

PLUS Expressways Berhad STP
PLUS Expressways Berhad Segmentation

Customers which requires transportation and logistics services

PLUS Expressways Berhad Target Market

Toll concessions business in Malaysia and related operation, maintenance and certain ancillary facilities along the expressways

PLUS Expressways Berhad Positioning

world-class expressway operator

PLUS Expressways Berhad SWOT Analysis
PLUS Expressways Berhad Strengths

Below are the Strengths in the SWOT Analysis of PLUS Expressways Berhad:

1. Largest listed toll expressway operator in Asia and the eighth largest in the world
2. Customer friendly services like rest areas, 24X7 vehicle repair service
3. Maintains more than 950 km of expressways that connect the major cities along the west coast of peninsular Malaysia
4. Strong financial performance over the years

PLUS Expressways Berhad Weaknesses

Here are the weaknesses in the PLUS Expressways Berhad SWOT Analysis:

1. Increasing debt burden is a concern
2. Lack of business alliances
3. Lack of international operations

PLUS Expressways Berhad Opportunities

Following are the Opportunities in PLUS Expressways Berhad SWOT Analysis:

1. Network expansion and acquisition
2. Improving traffic management
3. Enhancing operational efficiency by making use of technology

PLUS Expressways Berhad Threats

The threats in the SWOT Analysis of PLUS Expressways Berhad are as mentioned:

1. Rising oil prices may decrease total traffic volume
2. Fluctuating interest rates
3. Economic slowdown may hamper commercial traffic volume

PLUS Expressways Berhad Competition

Below are the top 3 PLUS Expressways Berhad competitors:

1. Hopewell Highway Infrastructure Peer Group
3. Atlantia SpA

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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