PLUS Expressways Berhad SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

UEM Group

Transportation

Transport and Logistics

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Market leader in highway concessions in Malaysia

Customers which requires transportation and logistics services

Toll concessions business in Malaysia and related operation, maintenance and certain ancillary facilities along the expressways

world-class expressway operator

Below are the Strengths in the SWOT Analysis of PLUS Expressways Berhad:

1. Largest listed toll expressway operator in Asia and the eighth largest in the world
2. Customer friendly services like rest areas, 24X7 vehicle repair service
3. Maintains more than 950 km of expressways that connect the major cities along the west coast of peninsular Malaysia
4. Strong financial performance over the years

Here are the weaknesses in the PLUS Expressways Berhad SWOT Analysis:

1. Increasing debt burden is a concern
2. Lack of business alliances
3. Lack of international operations

Following are the Opportunities in PLUS Expressways Berhad SWOT Analysis:

1. Network expansion and acquisition
2. Improving traffic management
3. Enhancing operational efficiency by making use of technology

The threats in the SWOT Analysis of PLUS Expressways Berhad are as mentioned:

1. Rising oil prices may decrease total traffic volume
2. Fluctuating interest rates
3. Economic slowdown may hamper commercial traffic volume

Below are the top 3 PLUS Expressways Berhad competitors:

1. Hopewell Highway Infrastructure Peer Group
2. CCR SA
3. Atlantia SpA