Nagoya Railroad SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 1551
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SWOT Analysis of Nagoya Railroad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nagoya Railroad

Parent Company

Meitetsu Group

Category

Railroads

Sector

Transport and Logistics

Tagline/ Slogan

A top name in reliability

USP

Railway access to the Central Japan international airport

Nagoya Railroad STP

Segment

Customers which requires transportation and logistics services

Target Group

Customers which requires services in rail transportation, real estate and retail trade

Positioning

A transportation network that links the region's, communities

Nagoya Railroad SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nagoya Railroad :

1. Operated 450 km of track, 275 stations, and 1000+ train cars
2. Japan's third biggest private railway network and leader in local transportation network in Chubu region
3. Enhanced Transportation Capabilities and Safety Measures
4. Enhanced Passenger Services to become people-friendly

5. Strong financial position and good brand reputation

Weaknesses

1. Dependence on other agencies for power supply impacting operations
2. Decreasing operating income and number of passengers travelled is a concern

Opportunities

1. Development of operations in line with new social trends
2. Collaborating with other operators to build stronger transportation networks that make use of local strengths
3. Promotion of management reforms to increase efficiency of management system

Threats

1. Adverse demographic trends like declining birthrate
2. Change in the legal system and the revision of fares could have an impact on the business performance of the Company
3. Disasters such as torrential rains and earthquakes

Nagoya Railroad Competition

Competitors

Below are the 3 main Nagoya Railroad competitors :

1. Central Japan Railway Company
2. East Japan Railway Company
3. Keihin Electric Express Railway Co. Ltd


The brandguide table above concludes the Nagoya Railroad SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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