SWOT Analysis of Nagoya Railroad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Nagoya Railroad |
|
Parent Company |
Meitetsu Group |
Category |
Railroads |
Sector |
|
Tagline/ Slogan |
A top name in reliability |
USP |
Railway access to the Central Japan international airport |
Nagoya Railroad STP |
|
Segment |
Customers which requires transportation and logistics services |
Target Group |
Customers which requires services in rail transportation, real estate and retail trade |
Positioning |
A transportation network that links the region's, communities |
Nagoya Railroad SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nagoya Railroad : 1. Operated 450 km of track, 275 stations, and 1000+ train cars 5. Strong financial position and good brand reputation |
Weaknesses |
1. Dependence on other agencies for power supply impacting operations |
Opportunities |
1. Development of operations in line with new social trends |
Threats |
1. Adverse demographic trends like declining birthrate |
Nagoya Railroad Competition |
|
Competitors |
Below are the 3 main Nagoya Railroad competitors : 1. Central Japan Railway Company |
The brandguide table above concludes the Nagoya Railroad SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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