Perception & Personality - Human Dynamics

Published by MBA Skool Team, Published on May 01, 2015

Perception – A process which responds to an individual’s select, organizes and interpretation of stimuli into a meaningful and coherent picture of environment in which the individual survives is termed as ‘Perception’.

There is a famous saying “We don’t see things as they are, we see things as we are….”

Live examples of Perception: -

Fig. 1: - How many faces we see in this pictures?

Fig. 2: - Any movement one sees in this picture is just an illusion.

Flow Diagram of Perceptual Process: -


Factors influencing Perceptions are: -

1. Mood: - Emotional conditions of the perceiver at the time of perception is the most important factor.

2. Schema: - Past experiences and knowledge about a current happening event helps an individual to organize and interpret the information faster and in a more efficient way.

3. Motivational State: - It also depends on the needs, values & desires of the perceiver at the time of perception.

4. Social Status: - A person’s position, real or perceptual in the society and or in the organization has a major effect on the way a person thinks and understands things.

5. Ambiguity: - It basically means lack of clarity. With increase in the Ambiguity, a person may find it difficult to arrive at the desired perception.

6. Impression Management: - It is an attempt to direct or control the perception or impression of others. When interacting with the perceivers the targets tends to use impression management tactics. These tactics include self-promotion, behavioral matching between target of perception and the perceiver, appreciations, being consistent, conforming to situational norms etc.

Relation-ship between perception and sensation –

Sensation: - It is the process of gathering information form the surrounding environment via sense organs such as eyes, nose, ears etc.

Perception: - It is the process of understanding and realizing what is being sensed.

Importance of perception in service sector: -

An organization uses perception or perception management daily in internal and external communication, designing of products and services, following events of crisis etc. This is basically of two types: -

1. Dealing with perception threatening events: - This includes product failure, innovation of new ideas, scandals, accidents, controversial identity change etc.

2. Dealing with perception enhancing events: - This includes events such as positioning of organization in terms of positive or negative rankings, brand image of the organization, achievements of goals, upcoming opportunities etc.

These have impact on the service sector industries too. Service sector industries basically includes Information Technology and Telecommunication organizations.

Information technology (IT) firms are generally related to software making organizations. A good brand name when buying a software is always preferred. New innovative ideas and positive perception by the customers is always a plus point. Preference id always given to the company with good result oriented background. Also IT services are mostly intangible in nature such as software etc. and hence perception plays a very important role.

Example: - Recently the Chinese Government conducted raids on the storing offices of Microsoft in China as they feared that Microsoft was storing data of Chinese people at these storage facilities. Also China banned from China on similar grounds. These facts were nothing but perception of the Chinese government that Google and Microsoft may use this file for further analysis which will hamper the privacy of lots of Chinese citizens..

Positive perception plays very important role in creating a brand value. Innovations is a way of creating positive perception in the minds of the consumers and hence brand pricing can be achieved. CSR activities create positive perception among the consumers which in turn helps the firm to expand and innovation of new products.

Personality is what a person carries with himself. This includes good physique, Pleasing manner, personal and professional integrity, Reliable and hence trustworthy. If one puts two persons in the same situation, they will react differently. Hence personality is a derivative of what one is and how one thinks or perceives. The more positive one perceives or thinks, the better responses rather than reactions can be obtained at particular situations.

The Big Five Model of Personality Dimensions: -

1. Extroversion – Being social and assertive in nature.

2. Agreeableness – Being co-operative, trusting and kind hearted.

3. Conscientious – Being responsible, dependable, persistent and always work in an organized manner.

4. Emotional Stability – Being calm and composed, self-confidence, Secure and not being nervous, depressed and insecure.

5. Openness to experience – Being open to all kind of persons and exposures, Imaginative, artistic, sensible and intellectualism.

Major personality attributes influencing an organization’s behavior: -

Locus of Control: - It is defined by degree to which a person feels that he is the master of his own fate (Positively).

These include two types of personality traits. These are as follow: -

a) Internals: - Who all believe that they are the master of their own fate and not the other way round.

b) Externals: - Individual who have a belief that luck or chance have a major influence on life and relies on them.

Personality-Fit Job theory: - This theory states that Job offered by the organization must always reflect the personality of the employee so that employee may have interest in the work and can be much more comfortable working much more effectively and efficiently.

Types in Personality: -

Type A personality: - These are people who are always moving, eating rapidly and walking. These people feel impatient if the rate of events increases and hence become uncomfortable. They strive to think or do more than two or more things at a time. These people feel uncomfortable if they have free time. They tend to care more about numbers, measuring their success with others or how much they have acquired in life. These people are more or less workaholic and always need work to keep them engaged.

Type B personality: - These are people who never suffer from the sense of time urgency with its accompanying impatient. These people never showcase their achievements or accomplishments. These people tend to have fun maybe by playing games or chit chatting with friends during their leisure time and try to relax and hence no guilt.


This article has been authored by Siddharth Kumar from MITSOB

The articles in this section have been submitted by our Authors. They have been reviewed & uploaded by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

If you are interested in writing articles for us, Submit Here

Share this Page on:
Facebook ShareTweetShare on Linkedin