Communication: The Heart of Management

Published by MBA Skool Team, Published on March 14, 2011

Management is all about managing your resources. Management exists everywhere in every activity individuals perform. From business organisations to railways to retail stores to churches. Thus, learning management through experience and education is pivotal in accepting challenges and converting them into opportunities collectively. And one of the most important tools of management is 'communication'.



As simple as it may seem, communication is much more than simply having a conversation or an interaction. Communication is an art which need to be polished and developed. Communication is a system which enables a cooperative and collective environment in an organization. Internal communication amongst employees is pivotal so as work collectively for a common objective. Apart from internal communication, interpersonal communication between employees also helps to build stronger relations and bonds amongst each other. Good communication also helps in establishing a control over the employees.


Another aspect of business communication is communicating with customer or in simple terms public relations. Communicating company values, ethics, value propositions, product knowledge also forms a part of communications as it helps in creating brand awareness, utility of the product and keeps it in the eye of the customer.


However, like everything else in this world, communication too has it pros and cons. If channelized properly, communication can prove to be a boon for any business. However, if certain aspects of communication are misinterpreted by the prospective consumer, then possibilities of a back lash are also strong.


Communicating the correct values and required information is essential. As one of the great scholars Millet has said that communication is the blood stream of an organization. Some elements which should always be considered while communicating business knowledge are adequacy, acceptability by the customer, timeliness of the campaign and flexibility. Apart from this technical aspect basics like clarity, consistency and uniformity are also essential in communication, be it internal or external. Thus, while communicating it should be remember that words once spoken can never be taken back, and that it would represent the ultimate image in the mind of the customer.


However, despite all precautions, sometimes a few hurdles also pose a threat to communication. A few problems may arise due to semantic differences (language barriers), ideological disparity, employee attitude or dogmatism, halo effect, stereotyping etc. Thus, in preparing a final communication plan, either within or outside an organization, it is critical to consider and evaluate all possible perspective before sharing your views.


An organization is like a human body. For a person to live every part should be well coordinated and synchronized. From functioning of the eyes, to movement of hands, to understanding the needs, all features of an individual are similar to managing an organization. And thus, like the heart controls the human being, communication is the heart of management.

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