'AAM AADMI' Mission- Empowering Rural India

Published by MBA Skool Team, Published on May 09, 2011

India is one the most progressive nation of the world, making waves in the field of science and technology, armed forces, nuclear energy etc. Global multinationals and growing industries have changed the face of urban India with people being employed in corporates, having a fairly high standard of living and an increased purchasing power. But this just shows the glorious side of the story for India. Rural India still struggles for the basic necessities of life like food, drinking water, sanitation and education. Infact, a large population of the urban areas also struggle for a healthy survival. Thus, for the upliftment of the poor "common man" of rural India, the Congress Government has adopted certain policies, and has aptly named it 'Aam Aadmi' meaning the common man.


Common Man


The Government of India has taken giant leaps in helping the poor people by managing operations and resources on an extremely huge scale. Some of the major policies adopted on a massive scale covering millions of citizens across the length and breadth of India are discussed below:


Public Distribution System (PDS) and Food Security Act-

In rural India, more than 40% of the population earns less than $1 a day. Poor people can't even afford food in the villages. Thus, under the 'Antyodha Anna Yojana', an annual budget of approx Rs 2000 cr is allotted to provide a population of 2.5 cr poorest people food through availability, accessibility and affordability. This allows the poor common man to purchase rice and wheat at Rs.2 per kg through the Government distribution centers.


'Sarva Shiksha Abhiyaan' -

Right to Education aims at providing basic quality elementary education to children in the age group 6-14 years. This is a major implementation challenge to the authorities as they have to overcome factors like child labor, child marriage, customs and beliefs etc which prevent parents from sending their children to schools to pursue education.


RTI (Right To Information)-

This act gives power to the common man to study, understand and analyze the various activities taking place for the development of people. The common man has the right to ask Government officials and representatives about activities that are being undertaken for the benefit of the society. It can be used as an effective tool against corruption by inspection of work, by collecting information certified copies, samples etc on disks or print. 


NREGA (National Rural Employment Generation Scheme)-

The occupation in rural India is primarily agriculture based. Hence, the rural economy is hugely controlled by external factors and yields very little revenue for the villagers. Also, industries and business opportunities are limited to the urban areas thereby creating large scale unemployment in the rural areas. Thus, NREGA scheme is for the providing temporary employment opportunities for 100 days per annum at Rs.100 per day. Under the demand-driven NREGA scheme, a person is given manual unskilled activities like digging, construction of walls, roads etc which provides an opportunity for poor people to earn some income. Under NREGA, 609 districts are covered giving employment to over 4 cr people at approx $8 bn per year.


'AADHAR' (Unique Identification Number)-

'AADHAR' or UID aims at giving biometric identity cards to the citizens which would cover important information like demographics, income etc and would be beneficial in availing schemes like cheap food through PDS. Implementation is a herculean task as the Government not only has to promote the benefits of the UID to the common man, but also has to ensure effective and unambiguous implementation.


SWABHIMAN (Rural Banking)-

These are rural banking services which provide the poor people in rural India bank loans and services at affordable and low interest rates, which is much lower as compared to others in the Indian banking system. This benefits them by taking loans for agricultural products, seeds, fertilizers or for setting up small scale business units in rural areas. Management of financial resources has to consider the rural scenario and the prevailing conditions in the villages of India.


Apart from these major policies, a few other campaigns also form a part of the policy for the upliftment of the poor people especially in rural India. Over the years India has risen to become an international hub but still there exists tremendous disparity between the rich and the poor. And the only way India can become a formidable force in the world is by empowering the common man.


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