Leadership and Communication

Published by MBA Skool Team, Published on July 03, 2011

What distinguishes a leader from good leader is the communication. Communication is very vital for anybody who is in a leadership position whether you are president of a country or leading a team of two persons. It is the way you communicate that defines the behavior of the receptor.  Communication is very essential for people who aspire to be at the leadership position. The sheer amount of time managers spend communicating underscores how important strong communication skills can be for the manager desiring to advance to leadership positions; thus, mastering leadership communication should be a priority for managers wanting their organizations or the broader business community to consider them leaders.


Leadership and Communication

Leaders are constant source of motivation for their subordinates. Jack Welch, who transformed GE from $13 billion Company to $525 billion giant, is the example of one of the great leaders. He began a revolution in the GE by changing the attitude and functioning of GE.  This he achieved by facilitating more than 250 sessions of more than four hours each, in GE’s management development institute. His way of communicating motivated people the management and staff of GE.

The principle of clarity remains valid at the level of the individual. If a leader wants to brief an employee about a new task, they must invest time in planning what they will say, and how they will say it. This might only take a few minutes, but it can lead to a message which is clearer and more effective than a rambling, off-the-cuff, briefing which can leave the employee confused, even upset.  Good news can also be delivered so badly that it sounds like a bad news. A leader’s job is to deliver bad news also in such a manner that it sounds good news.

Bad communication may cause problems as well as may lead to confusions. In one infamous case in 1991 the UK jewelry chain Ratners, worth over 500m, almost collapsed overnight when its founder and Chief Executive denigrated the company's products in public. In a speech at the Institute of Directors Gerald Ratner announced that one of his firms’ products, a sherry decanter with six glasses, was cheap because it was complete rubbish. Confidence in the company collapsed, and what was a successful retailer became a laughing stock, soon disappearing from the British High Street.

A good leader is not only good communicator but also a good listener. Consider a leader who is not a good listener. He will not be able be able to understand the problems faced by his subordinates and will never be able to resolve them.  Whenever anybody is communicating, there are two aspects to the message delivered, content and context.  It is important for the leader for the leader to get both of them right. Content is actually refers to the words used in the message, to be more precisely, it is the language.  Context is the tone under which a message is delivered. A leader should be able to gauge the context as well as the content of the message.

A good leader is the one who delivers the right message in the fewest possible words. It is rightly said that more elaborate our means of communication, the less we communicate.

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