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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
67 Pester Power: The Influential Kids 10343
68 Destination Branding- How does it Work 11728
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12796
70 Dirty Marketing- Fighting brands unethically 9532
71 Hero Honda Rebranding to Hero MotoCorp 12012
72 Standardize or Localize- A better way to lead markets 10425
73 Critical Success Factors for Devising Strategies for Airline Players 17229
74 Mom and Pop Stores Score Over Giant Supermarkets 9505
75 Regional Aspiration Marketing- A Step Further 9118
76 Value and benefit- The customer perspective 12694
77 Merchandising- The Brand Building Strategy 8543
78 The ill-effects of Globalization 8914
79 Brand Ferrari - The Dream Machine 11322
80 Retail Industry : Boon or Bane ? 11277
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18911
82 Premium Brands- Prestige, Value and Quality 17169
83 JustDial: The Information and Business Listings Directory 21275
84 Corporate branding vs Product branding 11965
85 Sales vs Marketing - Do They complement or compete ? 26991
86 Is Advertising an art of Lying ? 14277
87 Glocalization-The McD and KFC Way ? 10618
88 Breakthrough Products: Entering a New World 23283
89 4 P's of Management 52874
90 Walt Disney: A Magical Brand 14205
91 Evaluating Advertisement Campaigns: Analyzing Customers 8868
92 Brand Manchester United : A Theatre of Dreams 8771
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10710
94 10 Reasons Why Airline Industry is Unique ? 46853
95 Role of Brand Ambassadors in Recession 8730
96 Reverse Pricing - Getting it Right ! 9683
97 Copyright & Trademark violations: Rural Marketing Success ? 13145
98 Premium Niche Marketing: Small World and Big Business 13062
99 Surrogate Advertising: Softly promoting hard products 8810
100 TATA Nano : Khushiyon Ki Chaabi 12187
101 Royal Enfield Bullet - The Indian Cult Brand ! 18245
102 Do Brands have finite lives ? 18684
103 Why Twitter is so successful ? 18630
104 M.R.P: Setting your own price ? 8924
105 The New Age Marketing Warfare ! 11718
 
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