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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
73 Critical Success Factors for Devising Strategies for Airline Players 17232
74 Mom and Pop Stores Score Over Giant Supermarkets 9508
75 Regional Aspiration Marketing- A Step Further 9120
76 Value and benefit- The customer perspective 12697
77 Merchandising- The Brand Building Strategy 8547
78 The ill-effects of Globalization 8916
79 Brand Ferrari - The Dream Machine 11325
80 Retail Industry : Boon or Bane ? 11282
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18919
82 Premium Brands- Prestige, Value and Quality 17172
83 JustDial: The Information and Business Listings Directory 21279
84 Corporate branding vs Product branding 11970
85 Sales vs Marketing - Do They complement or compete ? 26993
86 Is Advertising an art of Lying ? 14283
87 Glocalization-The McD and KFC Way ? 10623
88 Breakthrough Products: Entering a New World 23287
89 4 P's of Management 52883
90 Walt Disney: A Magical Brand 14208
91 Evaluating Advertisement Campaigns: Analyzing Customers 8873
92 Brand Manchester United : A Theatre of Dreams 8776
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10715
94 10 Reasons Why Airline Industry is Unique ? 46857
95 Role of Brand Ambassadors in Recession 8734
96 Reverse Pricing - Getting it Right ! 9686
97 Copyright & Trademark violations: Rural Marketing Success ? 13149
98 Premium Niche Marketing: Small World and Big Business 13065
99 Surrogate Advertising: Softly promoting hard products 8815
100 TATA Nano : Khushiyon Ki Chaabi 12193
101 Royal Enfield Bullet - The Indian Cult Brand ! 18245
102 Do Brands have finite lives ? 18687
103 Why Twitter is so successful ? 18632
104 M.R.P: Setting your own price ? 8927
105 The New Age Marketing Warfare ! 11719
 
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