Focus on Green or Perish

Published by MBA Skool Team, Published on February 20, 2015

“Go Green” a hot topic is noticed everywhere these days – in news, politics, fashion and even technology. If we do not care enough for ecology today the future generations will not excuse us for our recklessness and selfishness. It is now or never to seriously address everyone’s attention to the serious harm, we all collectively inflict on this mother earth. It’s one of the most important issues that business organizations have to focus on, apart from the mundane issue of making huge profits continuously.

It’s a trend with wide range of benefits for business owners. This has gained prominence in the present era to maintain the equilibrium of the environment. It means making choices that are environmentally sustainable and practicing an environmentally friendly and ecologically responsible lifestyle as well as making decisions to help protect the environment and sustain natural resources. This gradually will become necessity as energy costs increase. The cost of power will not stop rising. The laws of economics are as fixed as any laws can be. Rising demand for a scarce commodity drives up its price. Thus, using less energy will become more and more important as energy costs continue to climb. Cost savings and cash flow are becoming increasingly more vital to sustaining business operations and surviving. What were previously profitable companies have ended up going bankrupt because they could not cover their expenses. Simply put, organizations do not spend their profits, they spend their cash. Therefore generating real working capital is the key to business health.

Man-made greenhouse gas emissions are a major contributing factor to global warming. Due to global warming and rise in pollution level, people and business are considering green strategies to minimize the hazardous impact and also to save and conserve energy for the near future so as to improve the quality of life.

Bengaluru, the Silicon Valley of India is leading Information Technology (IT) exporter. Reducing the environmental foot print of technology is the top most priority for IT sector and it’s also an opportunity to adopt initiatives that have a positive effect on the environment; they save money, and at the same time, use technology more efficiently. Applying green processes to the workplace creates a healthy environment for employees, reduces unnecessary waste and recognizes the role that businesses play in leading the way for social change.

Green IT is comprised of initiatives and strategies that reduce the environmental footprint of technology. Some of the important environmental concerns in the IT sector today are increasing power consumption, the increasing use of PCs worldwide, e-waste management challenges and sustainability particularly as it relates to data centres and hardware, software and buildings. The most popular initiatives being adopted today are storage consolidation, remote conferencing and telecommuting projects, all of which yield immediate cost reduction benefits along with a reduced environmental footprint.

Greened IT

Companies like IBM, Wipro, Infosys, HCL to name a few have adopted green practices. They have the option of telecommuting, which saves commuting and time as well. This in turn helps in reducing transit pollution. Remote conferencing is also one of the ways to conserve energy with the use of internet. Wipro has adopted a unique way to reduce E-waste, food that otherwise would be wasted are turned into methane and used for lighting burners in the cafeteria. Its second campus in Bangalore at Sarjarpur has the largest LED installations in the country. Harvested rain water is used to cool air conditioning towers. Infosys has deployed sensors to turn off the lights, monitors and IP phones automatically when users or rather employees are not at their desks and also have configured power management to 50% of their desktops which enters sleep mode after one hour of inactivity. Most of the companies offer flexi time option for their employees for which Proctor and Gamble (P&G) was ranked second best employer in India by Best Employer Survey in 2002, since it was the first one to introduce the same. HCL commits compliance with ISO 14001 standards. Green buildings are also gaining prominence in this sector. These buildings are compliant with environmental standards that make ample use of natural resources. Papers can be reused by converting and recycling them into writing pads. So, essentially a reduction in wastage and recycling of the used materials is what is required to ensure green IT.


Green IT mainly gives consideration to 3 P’s that is people, product and planet. Corporations in the present scenario are giving more prominence towards green IT because of its business value regardless of its size. Since by implementing green IT strategy companies will be able to enjoy a win-win approach in the long run. They are finding out measures to satisfy the growing demand for network computing without putting pressure on the environment. Bottom line costs can be reduced through efficiency and it paves a way to increased profits. Companies now shift towards green IT because it helps in cost cutting. Small enterprises implement green IT because it helps in reducing IT maintenance costs. Now the time has come to think about the efficient use of computers and the resources which are non-renewable. By adopting Green IT practices sustainability can be achieved to both corporations and environment.

This article has been authored by Akash from IBM India Pvt Ltd


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