Creating a Business Intelligence System

Published by MBA Skool Team, Published on July 24, 2014

It's not new to hear that businesses require certain measurements, which are able to determine their level of health. Indeed, increasingly, it is important to obtain indicators that allow us to supply control everything that demands our attention. The Mexican company faces the paradigm of corporate survival, this refers to the fact that business owners, managers, supervisors and workers are immersed in everyday problems. On the other hand, have a working day in which they can not address issues of planning, control and generation of statistics.

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These weaknesses in the organization causes a whole series of problems that lead companies to generate a lack of institutionalization that could ensure some continuity in business. Only 10% of companies have a protocol to follow, or is in the process of writing.

What problems can occur? To mention just a few are: conflict of interest, unclear hierarchy schemes, may lack a clear idea of the direction of the business. From another perspective, it is easy to fall into the running tasks or activities that have little resonance in the productivity of the organization, creating unnecessary costs and expenses.

A methodology is proposed as a solution, composed of several components, is the creation of a business intelligence system. This implementation will not only aim to improve control and planning in a company, but their main objective will be to generate a working environment in which people are performing a function or activity, achieve full identification with the goals business.

First, it should be mentioned that this system is a simple and functional design. Another feature lies in the integration of the various areas of the business or at least the core. Since it is a system, you can design and, over time, add other elements that are relevant to the organization of the company.

Secondly, the model inserts a technique lies in the fact that the business can better understand likewise, similarly to its competitors. This part of the model involves the generation of an array of internal and external analysis. To complement this course of developing a Matrix integrates Competitive Analysis. Its design and explanation is a subject that will be addressed in another installment.

Third, for this system of business intelligence, generating a matrix of SWOT analysis will allow us to create strategies that will lead the company to set its course according to the vision that has been set is proposed. We must be clear that a simple listing of the elements of this matrix are neither relevant nor allow a decision as therefore the matrix analysis is proposed using indicators, based on factors for business success, with to make a quantitative implementation.

Fourth, this system is incorporated into market research, which is a key component that fosters a better understanding of our customers and consumers meet their needs, tastes, desires, wishes, etc. In this component, both qualitative and quantitative research are complementary.

After having a pretty clear picture of what the company is, what you want, what your customers and employees think and expect of it, it's time to involve the element number five, which is the development model of the 9 blocks Alexander Osterwalder proposed.

As a final element is the application of the metric or index generation, only those considered relevant and that will be tracked and used to generate statistics on the organization. It is feasible to implement a whole series of indicators comprehensively, but is recommended to select only those metrics that provide real information of the business situation in order to make the best decisions.

Apply the components that have been proposed in a company this will help the creation of a business intelligence system that will strengthen its internal cohesion, its processes are clear and decisions will be based with accurate and useful data. It is still a great challenge that companies must learn to know more and better. It is our job as consultants to provide the necessary guidance for the emergence of a paradigm shift and that the vision of a company is not to be limited to profits, but can focus on benefits to their employees, community and sustainability.

This article has been authored by Miguel Angel Nava Navarro from Universidad Iberoamericana León

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