Pitch Book

Posted in Finance, Accounting and Economics Terms, Total Reads: 1256

Definition: Pitch Book

The pitch book is a presentation or a book used by the investment bank to position or market itself to its clients. It contains the detailed information about the investment bank along with its potential skills which help it stand out of the crowd. It gives them a chance to show and prove why they should be considered amongst the wide variety of other financial options available in the marketplace.


The Pitch Book may contain the bank’s SWOT (Strenghts, weakness, opportunities and threat) analysis.

The sales team focuses on these data to explain the potential client about the benefits of the bank and how it can help the client in achieving specific deal.

It may also include comparative company analysis.

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