Baby Boomers

Posted in Finance, Accounting and Economics Terms, Total Reads: 2022

Definition: Baby Boomers

A sudden increase in birth rate after the Second World War is called the “baby boom” and the persons born in this era i.e. between 1944 and 1964 are called “baby boomers”.

This population is mainly concentrated in America and parts of Canada. Due to the sudden spike in birth rates, the demand for consumer goods increased in those times leading to enhancement of economic conditions.

More than one fifth of the current American population comprises of baby boomers and hence becomes a crucial factor in the targeting conceptualizing marketing campaigns.

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