Intangible Assets Monitor IAM Sveiby

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Definition: Intangible Assets Monitor IAM Sveiby

The Intangible Assets Monitor (IAM) designed by Karl-Erik Sveiby is a method to measure the intangible assets that an organization owns and a simple way of presenting the relevant indicators showing the organization’s growth, efficiency, stability, etc. due to the development of the intangible assets.

The presentation format is as follows,



Market Value

Tangible Assets

Intangible Assets

External structure

Internal Structure






















All the relevant indicators are filled in each cell that indicates the organizations improvement due to development in an intangible asset. With this monitoring framework, an organization can focus on those parameters and course of action that will impact improvement in growth, efficiency, innovation or stability effectively.


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