Posted in Human Resources Terms, Total Reads: 6319

Definition: Perception

Perception is the virtue by which a customer perceives or sees a product, brand or a service. Perception is something which gives meaning to product in customer's mind. It is somewhat similar to brand image but is different because brand image is made through brand messages and identity but perception is sometimes more at a psychological level.

This value is assigned to the product is based on sensory impressions, which can be

  • Sensation
  • Attention
  • Interpretation
  • Retention

This perception is equated with the reality of the product and which leads to the purchase of the product.

It helps the customer to classify and have an image in their mind about a product or company

Example: - Apple products are high on perception in the minds of customer. Sometimes apple products also exceed customer’s perception giving better experience.

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