Brand Manager

Posted in Marketing and Strategy Terms, Total Reads: 1116

Definition: Brand Manager

A person who has marketing responsibilities to develop and execute marketing programs that increase brand identity and awareness for a specific product is the brand manager for that particular brand.

Brand manager treats the brand he is looking after like a baby of his own. That is his job in the company and the performance of the brand determines his performance as well. Brand development, brand image, sales are all looked after by the brand manager.

Brand management involves a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition. Brand management is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to customers. Proper brand management can result in higher sales of not only one product, but on other products associated with that brand.

Example – In HUL, a person may be responsible for Rin completely from its marketing to its sales to any promotional offers and that may be his job in the company. That person is the brand manager of Rin.

Hence, this concludes the definition of Brand Manager along with its overview.


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