Call to Action (CTA)

Posted in Marketing and Strategy Terms, Total Reads: 1303

Definition: Call to Action (CTA)

Call to Action (CTA) includes words that are aimed to provoke immediate response from the audience of the advertising medium (audio/video/print/online).


• Call Now and get 10% off

• Visit us at


• Call Now, toll free number

• Send an email

• Send a message


• Call Now to get a free sample

• Send coupon back to receive free gift

• Call now for subscription, First ten subscribers get 500 Rs Off



• Click here

• Register Now

• Download free trial

• Sign up now for newsletter

• Subscribe now and get a free gift


A Call to Action is aimed to improve the response rate for a particular advertisement.

Ways for enhancing customer response to CTA:

• Customer should be clear on how to respond to CTA

• Customer should be clear on the benefits which they will receive

• Give a deadline or ultimatum so that the customers are compelled to act soon

• Don’t give too many CTA’s on same page as it might confuse the customer

• The offer should be compelling enough to persuade the customers to take immediate action

• Make the page clutter free so that the CTA attracts attention


Hence, this concludes the definition of Call to Action (CTA) along with its overview.

Browse the definition and meaning of more terms similar to Call to Action (CTA). The Management Dictionary covers over 7000 business concepts from 6 categories.

Search & Explore : Management Dictionary

Share this Page on:
Facebook ShareTweetShare on Linkedin