Commercial Protection

Posted in Marketing and Strategy Terms, Total Reads: 1267

Definition: Commercial Protection

Commercial Protection is a advertising competitors protection system in which it is made sure that the one advertiser would be isolated from the competitor depending upon the media. The separation can be in terms of any measure unit like distance, time etc.


Two companies A & B which are competitors in the FMCG category have applied for an ad with one of the advertising channel for e.g. C, a newspaper agency to be published on a particular date. Advertising agency C will enter into an agreement with both A & B to provide a guarantee that the ads of two companies will not appear in the same page or even if they are on same date the two ads will not be published on the same page.

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