Decision Making Unit

Published by MBA Skool Team, Last Updated: April 20, 2016

What is Decision Making Unit?

The decision Making Unit is a team unit which participates in a buyer decision process. this decision process is the purchasing behavior of a business. It is more important from a B2B perspective in which the buying process is long and multi-stage.

Various Members or stakeholders in the decision making unit are :  

1 Initiators

2 Gatekeepers

3 Buyers

4 Deciders

5 Users

6 Influencers




This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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