Contact Manager

Posted in Marketing and Strategy Terms, Total Reads: 1047

Definition: Contact Manager

A contact manager is a software tool which helps an organization to store the general contact information like names, addresses & contact numbers. This tool helps to create a customer-centric database which can be used to track all information & communication related activities connected the customers. The more sophisticated versions of this tool can have calendar sharing features & the database can also be shared with other people in the organization.

Advantages of a Contact Manager system:

• Centralized database of contact information

• Ready to use database with searching

• Sales can be tracked

• Email integration is possible

• Scheduling of appointments and meetings

• Document management can be done

• Notes and conversation management is easy

• Track your ROI on marketing activities

• Customizable fields


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