Customer Focused Performance

Posted in Marketing and Strategy Terms, Total Reads: 1659

Definition: Customer Focused Performance

Customer focused performance is an organization approach to measure its performance in terms of customer performance & satisfaction. All actions of the firm are aligned to meet the customer expectations related to the desired product quality & services. Each & every process in the organization whether it is internal or external must take care of the customer requirements & are designed to improve or meet the customer expectations. Employees are aware of their roles & responsibilities & play an active role in maintaining their relationship with the customer.

Three external performance levels:

• Low level- At this level objective is to help customers with whatever knowledge you possess. It is important to gather information & collect feedback at this level

• Moderate level- At this level the requirement is to understand the customer from inside out. You should be able to predict customer’s response to a given offering & predict what they may require next.

• Higher level- At this level one need to be proactive to understand the value proposition a customer is looking for. The relationship at this level is well beyond the transactional one & is more of a trusted advisor.

Thus customer focused performance is completely based on the customer’s satisfaction & all evaluations are customer centric.


Hence, this concludes the definition of Customer Focused Performance along with its overview.


Browse the definition and meaning of more terms similar to Customer Focused Performance. The Management Dictionary covers over 7000 business concepts from 6 categories.

Search & Explore : Management Dictionary

Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin