Soft Selling

Posted in Marketing and Strategy Terms, Total Reads: 1018

Definition: Soft Selling

Soft selling is an advertising and sales practice which is centered on identifying consumer’s expressed and tacit needs and wants through probing and careful listening. It uses a more subtle, casual and friendly sales messages and is a non-aggressive persuasive technique. It is designed to avoid irritating or angering potential customers without pushing them away but communicate the message in a more subtle and friendly manner suited to customer expectations.

In order to make soft selling technique more effective, here are some of the important points to be kept in mind

• Building relationships – Focus on relationship marketing in order to build good relations with customers

• Emotional communication – Use appropriate emotional techniques such as storytelling to make oneself more memorable and share a personal anecdote

• Quiet Approach – Use a gentle pitch that is passive, non-aggressive and conversational

• Subliminal Branding – Create meaningful customer touch points that are effective.

• Research well – Do an extensive research in order to understand the customer’s underlying beliefs and motivations and see whether the product is appropriate for him/her


• Discount and Coupons Codes – A website that offers attractive information, tips and helpful suggestions about product and services without overloading or overpowering a potential customer

• Samples – Business can use free samples to build rapport and engage customers in products and offerings. Customers most of the time respond favorably to samples.

• Videos – Creating videos that offer demonstrations and instructions of services and products. Possibly a text can be placed to invite viewers to visit a site or blog.

• Social Media – Creating a tasteful banner that invites visitor to follow a company on FaceBook or Twitter. Position the banner in the homepage where viewers can notice it carefully.


Hence, this concludes the definition of Soft Selling along with its overview.


Browse the definition and meaning of more terms similar to Soft Selling. The Management Dictionary covers over 7000 business concepts from 6 categories.

Search & Explore : Management Dictionary

Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin