Sales Director

Posted in Marketing and Strategy Terms, Total Reads: 1168

Definition: Sales Director

Sales Director is an employee within the organization who has full control over the sales department and its associated staff and is generally a part of the higher management. He is an individual to manage the activities of the subordinate salespeople and to develop and implement an effective sales strategy for the business. His role also demands that he has to supervise the regional sales managers.

Sales Director Job Duties:

• Develop sales strategies, tactics, sales plans and profit targets for both existing and new products

• Establishing sales objectives for regions and territories

• Develop long term relationships with its clients

• Identifying business opportunities in target markets

• Maximizing the impact of the new business development

• Representing the business at networking events like conferences and trade shows

• Maintains national sales staff by recruiting, selecting, orienting, and training employees

• Maintaining selling price, sales volume and product mix by ensuring supply and demand by keeping a track of changing trends, economic indicators, and competitors

• Maintaining national sales staff by counseling and disciplining employees which includes planning, monitoring, and appraising job results

Sales Director Job Purpose:

Selling products by implementing national sales strategy and supervising regional sales managers.


Market Knowledge, Motivation for Sales, Sales Planning, Building Relationships with clients, Meeting Sales Goals, Negotiation, Coaching, Managing Processes, Developing Budgets, Staffing


Hence, this concludes the definition of Sales Director along with its overview.


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