Double Truck

Posted in Marketing and Strategy Terms, Total Reads: 1907

Definition: Double Truck

This is a term used in journalism and advertising that signifies content occupying a centre spread over two pages. It refers to huge advertisement that is spread across two pages facing each other. This is made possible as most magazines and newspapers have a booklet like format.

In this case the content crosses over the fold of the page.

Often double trucks are utilised to announce new campaigns, new promotional offers and even in depth analysis in some cases. Advertisers are charged a premium price for this type of advertisement.

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