Evoked Set

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Definition: Evoked Set

Evoked set is a set of brands that comes to a consumer’s mind when he thinks of purchasing a product.

For example if you are to buy toothpaste what immediately comes to your mind? Say it is Colgate and Pepsodent. Then the evoked set consists of these two brands.

Marketers want to be in their target customer’s evoked set. The reason is customers are more likely to buy products in their evoked set. Customers are not only aware of the product but also have a product recall.

Browse the definition and meaning of more terms similar to Evoked Set. The Management Dictionary covers over 7000 business concepts from 6 categories. This definition and concept has been researched & authored by our Business Concepts Team members.

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