Gross Audience

Posted in Marketing and Strategy Terms, Total Reads: 1647

Definition: Gross Audience

The term ‘Gross audience’ refers to the total no. of individuals or households in a viewing, listening or reading audience without regarding the possible duplication of counting an individual or a household.

For example, in the television watching audience population, a person may be watching two different shows at the same time, the person is counted twice for that particular broadcast schedule. Gross audience may be expressed in terms of percentage. This is also known as ‘homes per rating point’ or ‘gross rating points’. If gross audience is expressed in terms of number of individuals or number of households, it is commonly termed as ‘gross impression’.

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