Joint Demand

Posted in Marketing and Strategy Terms, Total Reads: 3440

Definition: Joint Demand

Joint demand for two or more products occur when they are used together, thereby a change in demand of one product affects the change in demand for the others.

Examples of such products are car and tyres, bread and butter, toothpaste & brush. The quantity demanded for these pairs of products increases and decreases together. However, prices may vary depending on the substitutes and competition.

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