Over the Counter

Posted in Marketing and Strategy Terms, Total Reads: 677

Definition: Over the Counter

‘Over the Counter’ is a term that is often used in the retailing sector. The drugs that are available to be sold at regular retailers and are not restricted to pharmaceutical retailers are called Over the Counter drugs.

Several drugs that were earlier restricted to be sold only at a pharmaceutical store have now come under the category of over the counter drugs.

For example:

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