Piggyback Commercial

Posted in Marketing and Strategy Terms, Total Reads: 2019

Definition: Piggyback Commercial

When two or more commercial broadcasts of different products of the same sponsor are aired one after the other in the time allocated for one commercial, it is called piggyback commercial. Companies generally purchase commercial spots from broadcasters as a single unit. Piggyback commercial can help in a variety of things like saving money, better brand recall, uniformity, getting more attention to your commercials than when they were individually aired etc.

One should not confuse piggyback commercial with piggyback marketing. Piggyback marketing means an initial marketing strategy which involves two, or more than two firms, who will market each other’s products to each other's target audience for increased visibility.

Browse the definition and meaning of more terms similar to Piggyback Commercial. The Management Dictionary covers over 7000 business concepts from 6 categories. This definition and concept has been researched & authored by our Business Concepts Team members.

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