Off Season

Posted in Marketing and Strategy Terms, Total Reads: 878

Definition: Off Season

Off season may be defined as part of the year or economic cycle which observes a downward trend in demand. The prices for products in off season are usually lower to encourage sales. Conversely, peak season for a product is the time of the year which is characterised by high demand for a particular product. As a result, the prices for the same are often inflated.

For example, winter can be called the offseason for the sales of air conditioners. This is why air conditioners are available for discounts during the winter season. However, winter is often the peak season for purchase of woollen clothes and jackets.

Browse the definition and meaning of more terms similar to Off Season. The Management Dictionary covers over 7000 business concepts from 6 categories.

Search & Explore : Management Dictionary

Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin