Transit Advertising

Published by MBA Skool Team, Last Updated: January 22, 2018

What is Transit Advertising?

Transit advertising is a form of advertising which is done on public transport vehicles, waiting areas of the railway station, bus stop, parking area etc.


There are three major types of transit advertising:

a) Posters inside the transport vehicle

b) Posters outside the transport vehicle

c) Posters located at bus and train station


Advantages of transit advertising:

• It is offered at relatively low cost. Inside vehicles promotion is even cheaper than outside vehicle promotion.

• Transit advertising reaches a mass audience and acquaint them with the advertised brand

• Improves visibility for the product on a daily basis.

• It also guarantees a varied audience by age and income.


For example: A bus with a brands poster, casually driven around a city.

 

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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