Published by MBA Skool Team, Last Updated: May 15, 2020
What is Habit Buying?
Habit buying refers to the repeat purchase of a particular brand. Habit buying is not completely because of brand loyalty but due to lack of dissatisfaction or you don’t have any negative feeling towards the product or brand. Habit buying usually happens for low involvement products.
Importance of Habit Buying
Habit buying by customers is usually for products of regular need. Such products are mostly known as low involvement products. Low involvement means that user do not search too much or get involved while purchasing the product. The user doesn’t evaluate all the brands while purchasing for a particular product & keep on buying the same brand again & again. A great amount of marketing & advertising is needed to change consumer buying behaviour.
Habit buying is developed over a long period of time and is driven by high customer loyalty. This behaviour is also referred as habitual buying. Companies put in a lot of efforts in ensuring that customer needs are fulfilled. Companies invest a lot of money into advertising, marketing, positioning etc to ensure habit formation is developed in the target audience.
Example of Habit Buying
For example: For low involvement product such as toothpaste consumers keep on buying the toothpaste that they use without giving much of a thought as they don’t feel dissatisfied from the brand that they are purchasing.
This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse the definition and meaning of more similar terms. The Management Dictionary covers over 2000 business concepts from 5 categories.