Media Pack

Posted in Marketing and Strategy Terms, Total Reads: 1043

Definition: Media Pack

Media pack refers to a pre-packaged kit, also known as press kit which contains a set of promotional materials & information of a company or an individual. This pack is distributed to the media members for promotion. They are widely used during a release.

Media pack is often used for following:

• New Product launches

• Introducing a company

• Declaration of Mergers & Acquisitions

• Promotion in news conferences

• Big Events & trade shows

The media pack usually has the following components:

• Background information of the person or the company

• Special features & statistics about the company or its products

• Information about the key executives & employees

• Pictures of the company, product or individual etc

• Detailed press information & current updates about company or person

• Other advertising material such as CD/DVD or posters


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