Weak Market

Posted in Marketing and Strategy Terms, Total Reads: 1273

Definition: Weak Market

A market where sellers are more in number than buyers (or more generally, where supply outstrips demand) and hence prices are on the fall is called the weak market.


A market can be called weak based on two approaches:

o Sales of the product: When the sales of the product do not pick up after its launch, the market for it is said to be weak

o Market share of a product within the category (this is usually referred to as weak market for the firm): For example, if sales of the shampoo of a particular brand is low (whereas the shampoo category itself witnesses strong demand and is growing), that brand is said to have a weak market share or weak market


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