Private Label Rights

Posted in Marketing and Strategy Terms, Total Reads: 1678

Definition: Private Label Rights

Private label rights are a type of license that allows buyers to brand a product or content under their own name and brand. When one purchase a private label right, they are legally allowed to edit and publish the article as their own.


Advantages of Private label rights:

• Saves time

• Saves money since buying exclusive rights is very costly

• Good quality content


For example: Reliance doesn’t manufacture rice instead it has given a contract to a rice manufacturer. Reliance simply brands the rice under its own label.

Browse the definition and meaning of more terms similar to Private Label Rights. The Management Dictionary covers over 7000 business concepts from 6 categories. This definition and concept has been researched & authored by our Business Concepts Team members.

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