Posted in Marketing and Strategy Terms, Total Reads: 1288

Definition: Tone

Tone simply reflects the personality of the brand or the company. It conveys the emotional quality, moods or feelings accompanied with a product. It’s important for a company to convey an appropriate tone to customers through advertising.


Variation in tone

Some of the dimensions of variation are as follows:

• Mood: Depending on the occasion mood varies

• Medium: Tone varies as per the channel used. Tone is different for both online and offline communication

• Audience: Tone changes as per the target audience


If a company wants to keep its communication in harmony then it need to have a control on its tone.


For example: Both Lush and L'Oréal sell skincare products. While Lush is concerned with being eco-friendly, L'Oréal is more focused on science and advancement for product development.


Browse the definition and meaning of more terms similar to Tone. The Management Dictionary covers over 7000 business concepts from 6 categories. This definition and concept has been researched & authored by our Business Concepts Team members.

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