User Durability Testing

Posted in Marketing and Strategy Terms, Total Reads: 1530

Definition: User Durability Testing

User durability testing is a concept in web marketing under which it a website is analyzed to check how user friendly and convenient it is and also website’s success is rated terms of how users react to the site.

It is a test to check the functionality and content on the site.


Main idea behind this testing is to improve the conversion rates of an online shopping cart by providing an easy method of checkout. In addition, it is used to fine-tune a product or service.



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