Media Kit

Posted in Marketing and Strategy Terms, Total Reads: 1088

Definition: Media Kit

A media kit is a set of information about a person or an organisation that a company gives out to the press for promotional uses.

This information is majorly promotional in nature.

Press releases by companies on their recent success, or about their CEO etc, in which there is definite set of information to be released at different intervals to different avenues is referred to as the media kit.

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