Call Report

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Definition: Call Report

Call Report is a tool used by sales representatives which contains a detailed account of all the calls a salesman has made in a period of time and their outcome A call report is usually submitted to the Area Sales Manager (ASM).The call report usually contains the date and time of the meeting, the people present, what the agenda was and what was the result of the meeting.

The qualified lead is usually identified by the marketing department and salesperson are given prior information regarding the lead, what products they are interested in purchasing, who are their current suppliers and why are they interested in changing suppliers. A salesperson uses this prior information to make the call and documents the outcome.

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