Tear Sheet

Posted in Marketing and Strategy Terms, Total Reads: 882

Definition: Tear Sheet

Tear sheet is a page having a particular story or advertisement, cut or cropped from a publication & is showed to the client to prove that the advertisement was published. The clients often ask media & advertising companies to give them the tear sheets along with post advertisement analysis.

The publishers of periodicals are also asked to provide the tear sheet by advertiser. With increasing internet & online advertising, tear sheets now days have started appearing in form of PDF usually known as virtual or electronic tear sheet. It is not only applicable to advertisements but to articles or any other story also.

Browse the definition and meaning of more terms similar to Tear Sheet. The Management Dictionary covers over 7000 business concepts from 6 categories.

Search & Explore : Management Dictionary

Share this Page on: