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Definition: Telemarketers

Telemarketers are sales people who solicit leads to buy products or services on mobile messages, calls etc

It is a method of direct marketing where marketers reach out to people (who may or may not be interested in buying products or receiving messages or calls) and tries to market the product.

Some regulations by TRAI in India regarding telemarketing and telemarketers:

• Under the 14th amendment of Telecom Commercial Communications Customer Preference Regulation, there has been reduction in registration fee and initial deposit for telemarketers. The registration fee has been reduced from 10,000 to 5,000 and the deposit is reduced from 100,000 to 50,000. Also the registration duration has been increased from 3 to 5 years.

• In case of UCC- Unauthorized Commercial Communication, all the telecom resources allotted to the unauthorized subscriber after due investigation will be disconnected and the name and address of such subscribers will be entered into blacklist for a period of 2 years

• TRAI has included telecom operators and marketers also under the ambit of Spam messages. Telecom operators will be fined Rs 5000 if promotional message is sent by someone who is not a registered telemarketer

• Another regulation is that if a promotional message comes from an unregistered telemarketer, then any other number in the message will also be banned. Ex: An unregistered telemarketer sends a promotional message whose content is: Call +91-9907****** or +91-9827****** to avail special discounts. So not only the sender’s number will be banned but also these two numbers in the message will also be banned

In case of violations by telemarketers there is deduction from the security deposit and in some cases of multiple violations additional deposit is required.


Hence, this concludes the definition of Telemarketers along with its overview.

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