Advertising Material

Published by MBA Skool Team, Last Updated: January 22, 2018

What is Advertising Material?

These are elements of an effective advertising plan necessary to be communicated to the common public.


There are various sub categories in advertising materials which are the following:

a) Brochures

b) Catalogs

c) Direct Mail

d) Newsletters

e) Online Advertising

f) Print Projects

g) Point of Purchase

h) Sales Letters

i) Television and Radio

j) Mobile Advertising


Creating an effective advertising has been the challenge for most of the marketers or entrepreneurs. A marketer must keep in mind the budget to be allocated across various advertising materials. Television and Radio has been found to be the most expensive way of advertising but it has the capability to reach out more people in a more effective manner.


This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 2000 business concepts from 6 categories.

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