Advertising Material

Posted in Marketing and Strategy Terms, Total Reads: 3087

Definition: Advertising Material

These are elements of an effective advertising plan necessary to be communicated to the common public.


There are various sub categories in advertising materials which are the following:

a) Brochures

b) Catalogs

c) Direct Mail

d) Newsletters

e) Online Advertising

f) Print Projects

g) Point of Purchase

h) Sales Letters

i) Television and Radio

j) Mobile Advertising


Creating an effective advertising has been the challenge for most of the marketers or entrepreneurs. A marketer must keep in mind the budget to be allocated across various advertising materials. Television and Radio has been found to be the most expensive way of advertising but it has the capability to reach out more people in a more effective manner.


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