Duplicated Audience

Posted in Marketing and Strategy Terms, Total Reads: 1560

Definition: Duplicated Audience

Duplicated audience is the number of viewers who consume the same advertisement from more than one medium. Duplicated audience is usually when a viewer or customer repeats viewing an advertisement.

Duplication is generally used when a company a wants to generate a higher response. Companies segment the market and select the most appropriate segment for duplication. This helps the companies in generating a higher response from the target market. This is useful if the company only wants to sell its product to a specific target audience of the market. Duplicated audience is generally a part of gross audience evaluation criteria, where all repeat customers are also considered. Duplicated audience is not necessary when a company is going for market acquisition as it will cost much more than the final conversion of these duplicated audience to actual consumers of the product.

Example of Duplicated Audience

Some examples of duplication audience are as follows:

1. If an advertisement is viewed by, say 100 people, on television and out of these 100 if 10 watch the same advertisement on Youtube then these 10 are the duplicated audience.

2. Examples are of luxury cars whose advertisements are targeted to high SEC people in metros through magazines like Topgear, newpapers like Economic Times, TVCs on English channels etc.

Hence, this concludes the definition of Duplicated Audience along with its overview.

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