Opinion Poll

Posted in Marketing and Strategy Terms, Total Reads: 1018

Definition: Opinion Poll

It is a survey of a particular opinion from a particular sample. It consists of some questions and based on the answers the statistical formulations are carried out and based on the 95% confidence interval the answers are generated.

Companies tend to utilize this approach in the form of online/ offline in order to get the view point of the consumers about the product.

The important things to remember while deciding the opinion poll are the following:

a) Identify the big topics that will help your campaign get the maximum attraction

b) Automated Telephone Surveys that equip us to receive voter feedback.

c) Setup a virtual call center to provide 24x7 online help to volunteers

d) Organizing the polling network

e) Analyzing the poll results ensuring that the data collected is right and follows industry standards.


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